The importance of Public Relations in the music industry

Music, has always been one of the most powerful elements, which has power to bring people together. All musicians, producers and DJ’s need a great publicity team building behind them in order to be recognized. Most producers, musicians and dj’s do not get known by the public or get famous. It is tough in the music industry because there’s too much competition. You may be asking yourself how the likes of dj Black Coffee, Shimza , Black Motion , get more publicity and more gigs/events it’s because they have public relations section which helps promote their image to the public. Without Public Relations we clearly wouldn’t have known about most famous musicians, producer and top DJ’s. Why do famous musicians bring together millions of fans in their events while others spend many years trying to get discovered? Public Relations play a huge role than people realize. Look at the most famous musicians and producers and the support they receive from their fans or followers. One thing I like about PR is that it can help and change and build an image of any new and up-coming musicians, producers and DJ’s.

Whether you're a musician promoting your own project, a label doing in-house promotion of their releases or a budding PR pro, follow these five steps to put together a winning promotional push.

• Know Your Aim

• Update Your Press Database

• Write The Press Release

• Choose Your Time

• Do The Mailing

The Urban Beat on Metro FM gives local producers a platform to showcase their talent

Wasup housecats  The Urban Beat on Metro FMwhich is broadcasted during Friday and Saturday from 10pm-1am every week hosted by DJ Christos, Vinny Da Vinci and lady Zeal now has 6815 followers because of the local deep house tracks that blaze dance floors at the night clubs. The Urban Beat simply plays deep house music from various local and international deep house producers. Local house music has blown Mzansi’s nightclubs with storm. The Urban Beat gives local producers a platform to showcase their talent and play their produced tracks through guest mix (Diroba mix).

It’s exiting to see that our local producer’s music is being played on our local radio stations and this helps them by giving them a platform of recognition about who they are and what kind of deep house they produce. South African now has many registered producers and dj who are working hard behind the scene by making people dance at nightclubs. Producers like; Chymamusique, Zulu Mafia, Da Capo, Dj Whisky, Charlie Mind Games and Ta-ice have produced massive hits that are still hitting the dance floors in nightclubs. Most local radio stations now play local deep house music which is great!

Thulane Da Producer one of the top 10 local dj in South Africa who graduated at the Soul Candi Institute of Music who was a guest dj at The Urban Beat on metro FM advised upcoming local producers to up their game and they can also visit the Soul Candi Institute of Music: www.scim.co.za/apply-online/corlett/‎ for scholarships and completions. Not everyone will be dj or a producer of deep house music, deep house music is a spiritual thing! You have to live and love music! Deeper we go, no sleep no sweat>>>>d-__-p<<<<<<<