What is public relation and branding? Ever heard of the word personal branding?

I believe you when you hear the word public relations you eventually think of promoting and being a spokesperson, lets recap public relation is the practice of managing the spread of information between an individual or an organization and the public therefore branding in the other side simply means the process of creating a unique name and image for a product in the consumer’s mind through advertising in major communication platforms(facebook,twitter, linkedin, blog and online website) with a consistent theme. Question is how these two concepts link most especially in the entertainment industry or music industry in general. Here is a piece of advice, it might not sink in now but believe me when I say it is a golden rule for oneself. Personal branding helps you get promoted and enhance your happiness in your craft everyday. You might be wondering what the difference between the two is, well it is hard to differentiate the two because they are both used to accomplish a certain goal. Communication is more complex than ever, it is essential to adapt to the current trends since we live in a millennium society.

be your own brand

Now let’s talk about personal branding, what is personal branding? Personal branding is the practice in which people market themselves and their career or craft as a brand. This includes various traits which make you as an individual to get recognized and your credibility. Never forget the fact that first impression last. Let’s get to basics, as a musician, Dj or producer despite whatever career path or craft you chose in order to stand out one need to bind by the following seven attributes:
7 things to do to build your own personal brand

1.Start thinking of yourself as a brand
2.Audit your online presence
3.Secure a personal website
4.Find a way to produce value
5.Be purposefully in what you share
6.Associate with other brands
7.Reinvent

NB: LET’S SUPPORT OUR LOCAL MUSIC, AN INTELLIGENT MIND PREFERES QUALINTY OVER QUANTITY THAT’S BUYING AN ORIGAN THAN FAKE.


　
　

　

　

　

One thing that is killing our music industry "PIRACY’

Do you support piracy? Yes, no, maybe? When last did you buy and original copy in a music store? We live in a millennium society where technology has made things much simpler and faster than before. We have iPod’s, smartphones, laptops and tablets which we use to store and listen to our music. What is piracy and why am I so against it? Piracy means the unauthorized duplication of copyrighted content that is then sold at substantially lower prices in the grey market. The most effective piracy method is cable piracy; copying music from someone else’s laptop via USB, does this ring a bell? I hope you are not a victim of this method. Piracy has become more ramped. Piracy has destroyed our music industry over the past years. Imagine of hard working musicians and producers who spend more hours in their studios making music, money they spent on equipment’s and effort of making music, don’t they deserve support? I perceive the word Piracy as a disease in the music industry which has killed many musician and producers businesses and craft in general.

Technology has provided online services where one can buy music on websites such as Zune Music, iTunes, Amazon music, Taxsource, SoundCloud and BeatPort therefore people still use other free online websites which promotes piracy . Buying music whether in a music store or online it enables the owner to make a living than killing his business and craft. Let us support our local music. There are people who make a living out of music, how are we supposed to encourage or support them if we still do piracy? I edge everyone who is reading this blog to stop and kill this disease called Piracy.

Firstly, what the things that leads one to piracy? being unethical, instant gratification and google providing unauthorized websites. How can we stop piracy? Many campaigns, companies and businesses have been fighting this battle but hey what can we say, we can’t control nor tell everyone what to do especially when almost everyone has access to the internet. We can stop piracy by looking for quality over quantity, buying music at music stores and online websites, supporting our music industry through word of mouth and social media with credible websites .let’s STOP PIRACY