Friday, 16 January 2015

What is public relation and branding? Ever heard of the word personal branding?




I believe you when you hear the word public relations you eventually think of promoting and being a spokesperson, lets recap public relation is the practice of managing the spread of information between an individual or an organization and the public therefore branding in the other side simply means the process of creating a unique name and image for a product in the consumer’s mind through advertising in major communication platforms(facebook,twitter, linkedin, blog and online website) with a consistent theme. Question is how these two concepts link most especially in the entertainment industry or music industry in general. Here is a piece of advice, it might not sink in now but believe me when I say it is a golden rule for oneself. Personal branding helps you get promoted and enhance your happiness in your craft everyday. You might be wondering what the difference between the two is, well it is hard to differentiate the two because they are both used to accomplish a certain goal. Communication is more complex than ever, it is essential to adapt to the current trends since we live in a millennium society.



be your own brand

Now let’s talk about personal branding, what is personal branding? Personal branding is the practice in which people market themselves and their career or craft as a brand. This includes various traits which make you as an individual to get recognized and your credibility. Never forget the fact that first impression last. Let’s get to basics, as a musician, Dj or producer despite whatever career path or craft you chose in order to stand out one need to bind by the following seven attributes:
7 things to do to build your own personal brand

1.Start thinking of yourself as a brand
2.Audit your online presence
3.Secure a personal website
4.Find a way to produce value
5.Be purposefully in what you share
6.Associate with other brands
7.Reinvent


NB: LET’S SUPPORT OUR LOCAL MUSIC, AN INTELLIGENT MIND PREFERES QUALINTY OVER QUANTITY THAT’S BUYING AN ORIGAN THAN FAKE.


 
 

 

 

 

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